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Ariat International

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Company: Ariat // Role: Senior Integrated Producer

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Produced Ariat’s Brock Purdy partnership campaign, delivering a fully integrated rollout across digital, social, in-store, and TVC. Partnered with We Are Social and The Narrative Group on a dynamic shoot featuring Annie Bosko’s original music and dancing appearances from Brock, Annie, and linemen from both the San Francisco 49ers and the Stanford Cardinals.

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LINKS:

:60 Launch Spot "Line-men Dancing" 

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"Why Ariat Denim" Craftsmanship Video 

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